2012 London Olympic logo

A great deal has been written in the past few days about the 2012 olympic logo, while I'm sceptical the amount spent on a fairly mediocre logo, it's given the critics of the London Olympics a field day and another opportunity to bash the whole Olympic project. Like any new logo, it will have its fair share of critics and the film blunder with flashing lights has been a massive PR disaster.

Personally, I would've liked to have seen a competition for the logo, it would have been a brilliant way of engaging people with thousands of entries being made to the competition. Much as I'm a huge supporter of the London Olympics, public engagement does need improvement and this would've been an ideal opportunity.

Still we now have a logo and at the end of the day far more important things exist in the overall Olympic project.